Affiliate marketing – is an online marketing technique in which an advertiser (a seller) promotes their products through the actions of publishers. In this marketing technique, a settlement is made only after reaching a certain effect, usually after the sale of a product.

Advertiser – is an entity that offers a product and wants to sell it.

Publisher – or an affiliate, is an entity that promotes the advertiser’s product to direct customers.

Affiliate network – is the link between advertisers, i.e. entities offering their products, and publishers promoting these products online, reaching direct customers. The affiliate network provides all the necessary tools and technical support to both publishers and advertisers so that the entire affiliate process runs smoothly and generates profits for both sides.

Tracking link – is a link with unique parameters assigned to each Publisher and each campaign, allowing you to track the user’s behaviour after clicking on the advertisement.

Conversion – is a unique action that has been generated by a user, such as a loan application or selling a loan.

Lead – a form or application filled out by the customer, e.g. a loan application.

Live tracking – ongoing reporting of the actions generated by the tracking links of a given publisher. This is a very important option, thanks to which the publisher can keep track of the results.

CPS – „cost per sale”; model of settlement for sales. In the case of financial affiliation it is for example the fact of selling a loan to a new customer. Check the campaigns in the CPS model.

CPS/CPS2 – is also a model of settlement for sales. However, “CPS2” means that commission is paid out not only for the sale of a loan to a new customer but also to a returning customer. Check out the campaigns in the CPS/CPS2 model.

CPS% – percentage model of settlement for the sale of a loan where commission is a specified percentage of the amount of the loan granted. Check out the campaigns in the CPS% model.

CPL – „cost per lead”; a model of settlement for a form that has been filled out correctly. In the case of a financial affiliation it is a loan application. Check the campaigns in the CPL model.

CPA – „cost per action”; a model of settlement for a given action (usually a sale).

CPC – „cost per click”; a model of settlement for a click.

CPFSA – „cost per first successful application”; it’s the equivalent of CPL, i.e. a model of settlement for the first confirmed loan application. This abbreviation is used e.g. in the Creditstar campaign.

CPFS – „cost per first sale”; it’s the equivalent of CPS, i.e. a model of settlement for the sale of a loan to a new customer. This abbreviation is used e.g. in the Creditstar campaign.

CPRS – „cost per recurring sale”; it’s the equivalent of CPS2, i.e. settlement for the sale of a loan to a returning customer. This abbreviation is used e.g. in the Creditstar campaign.

CTR – „click through rate”; click-through rate is the rate of the number of clicks to the number of page views of an advertisement.

CR – „conversion rate”; conversion rate is the rate of the number of conversions to the number of clicks on an advertisement multiplied by 100%. Thanks to the conversion rate it is possible to determine the effectiveness of the landing page that will be visited by users who clicked on the advertisement.

EPC – „earnings per click”; advertising effectiveness rate, which is the rate of earnings to the number of clicks on an advertisement.

Postback/pixel – method of additional traffic monitoring. A postback url or pixel connected to a given action sends selected action parameters to the tracking system of the publisher.

Cookie lifetime – the lifetime of the so-called cookie. To track conversions, we install a cookie in the recipient’s browser when a click is made from an affiliate link. This cookie is valid for a limited period of time which is usually 30 days.

API – „application programming interface”, which is the software interface of the application. This is how different systems communicate with each other and exchange data.

SEO – „search engine optimisation”; optimisation of websites for search engines. The aim of SEO activities is to achieve the highest possible position of the website in search results.

SEM – „search engine marketing”; all promotional activities aimed at getting the website on the highest possible position among the search results. SEM includes both SEO optimisation and PPC („pay per click” or search engine ads payable per click).

How do I become an affiliate publisher?

To become a publisher, you need to create an affiliate network account. Campaigns can be promoted through multiple channels: website, email, Adwords or Facebook Ads. You can also place tracking links on different online forums.

I am registered, but I can’t use the publisher’s panel yet. Why?

Anyone who registers with our network as a publisher is first verified and must be accepted by us in the system in order to be able to operate. This usually happens quickly, but there are some exceptions, so please be patient.

I don’t have a website. How can I promote affiliate campaigns?

Not having a website is not an obstacle to promoting campaigns. In our publisher panel you can create a website on our domain using a simple website creator. At your disposal you have ready-made widgets, which you can modify and then place on this page. You can also use the banner rotator, a tool that allows you to randomly display creations of a selected format from the available pool of campaigns that have the highest conversion rates.

As a publisher, what do I need an affiliate network for?

The affiliate network gives you access to the campaign database without having to integrate them and cooperate directly with the advertiser. Thanks to the network, you also have access to necessary statistical data and you can see the current results of your activities in the panel. The network is responsible for technical support of your activities, as well as negotiating rates with the advertiser. Thanks to this, you save time and energy, which you can spend on the promotion of the campaign and earning money.

I don’t have a business activity and I don’t want to start one. Can I become a publisher?

Yes. No business activity is not an obstacle. The publishers of our network are both businesses and individuals.

What is the publisher’s panel and what will I find there?

The publisher’s panel is your campaign management centre. Here you will find the entire database of available campaigns, their rates, detailed descriptions and tracking links for each of them. Here you can also check the results of your actions in the reports – you can see every conversion you have generated on a given day, in a given week or month. In our publisher’s panel you have access to useful tools such as the page creator, widgets and banner rotator. So the publisher’s panel can also make your work easier. 

I want to promote a specific campaign. How do I do this?

To promote a campaign, you need a tracking link that is generated automatically for each Publisher and each campaign – just click on the details of a given program. This link must then be embedded into the place where you want to promote the campaign (e.g. by linking the content on your website). You can also use promotional materials available in the panel – advertising banners or mailing creations. They are automatically linked and ready to use. You can also use ready-made tools such as widgets. You can create your own list of campaigns to be displayed in the widgets. They will automatically include your tracking link.

Why do I see conversions with the allocated amount of PLN 0 in the report?

In the Publishers’ panel we report both paid conversions, such as CPS or CPL, as well as free conversions. The latter are mostly applications for which there is no commission in a given campaign. In our publisher’s panel you can immediately see the “goal” column in the conversion report, where you can see what kind of action has been generated.

I have a specific sum of money in my publisher’s account. How can I get it?

Invoices are accepted every month after we finalise settlements. We inform all publishers about it in a newsletter. In the publisher’s panel in the “Settlements” tab there are summaries for each month with information about how much you earned and in which campaigns. Remember that the documents in the publisher’s panel are not invoices, but only the basis for issuing an invoice or a bill. After issuing an invoice or a bill (depending on whether you are conducting a business activity or not) send it to the following address We will make the transfer within a maximum of three working days.

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