Affiliate marketing – is an online marketing technique in which an advertiser (a seller) promotes their products through the actions of publishers. In this marketing technique, a settlement is made only after reaching a certain effect, usually after the sale of a product.
Advertiser – is an entity that offers a product and wants to sell it.
Publisher – or an affiliate, is an entity that promotes the advertiser’s product to direct customers.
Affiliate network – is the link between advertisers, i.e. entities offering their products, and publishers promoting these products online, reaching direct customers. The affiliate network provides all the necessary tools and technical support to both publishers and advertisers so that the entire affiliate process runs smoothly and generates profits for both sides.
Tracking link – is a link with unique parameters assigned to each Publisher and each campaign, allowing you to track the user’s behaviour after clicking on the advertisement.
Conversion – is a unique action that has been generated by a user, such as a loan application or selling a loan.
Lead – a form or application filled out by the customer, e.g. a loan application.
Live tracking – ongoing reporting of the actions generated by the tracking links of a given publisher. This is a very important option, thanks to which the publisher can keep track of the results.
CPS – „cost per sale”; model of settlement for sales. In the case of financial affiliation it is for example the fact of selling a loan to a new customer. Check the campaigns in the CPS model.
CPS/CPS2 – is also a model of settlement for sales. However, “CPS2” means that commission is paid out not only for the sale of a loan to a new customer but also to a returning customer. Check out the campaigns in the CPS/CPS2 model.
CPS% – percentage model of settlement for the sale of a loan where commission is a specified percentage of the amount of the loan granted. Check out the campaigns in the CPS% model.
CPL – „cost per lead”; a model of settlement for a form that has been filled out correctly. In the case of a financial affiliation it is a loan application. Check the campaigns in the CPL model.
CPA – „cost per action”; a model of settlement for a given action (usually a sale).
CPC – „cost per click”; a model of settlement for a click.
CPFSA – „cost per first successful application”; it’s the equivalent of CPL, i.e. a model of settlement for the first confirmed loan application. This abbreviation is used e.g. in the Creditstar campaign.
CPFS – „cost per first sale”; it’s the equivalent of CPS, i.e. a model of settlement for the sale of a loan to a new customer. This abbreviation is used e.g. in the Creditstar campaign.
CPRS – „cost per recurring sale”; it’s the equivalent of CPS2, i.e. settlement for the sale of a loan to a returning customer. This abbreviation is used e.g. in the Creditstar campaign.
CTR – „click through rate”; click-through rate is the rate of the number of clicks to the number of page views of an advertisement.
CR – „conversion rate”; conversion rate is the rate of the number of conversions to the number of clicks on an advertisement multiplied by 100%. Thanks to the conversion rate it is possible to determine the effectiveness of the landing page that will be visited by users who clicked on the advertisement.
EPC – „earnings per click”; advertising effectiveness rate, which is the rate of earnings to the number of clicks on an advertisement.
Postback/pixel – method of additional traffic monitoring. A postback url or pixel connected to a given action sends selected action parameters to the tracking system of the publisher.
Cookie lifetime – the lifetime of the so-called cookie. To track conversions, we install a cookie in the recipient’s browser when a click is made from an affiliate link. This cookie is valid for a limited period of time which is usually 30 days.
API – „application programming interface”, which is the software interface of the application. This is how different systems communicate with each other and exchange data.
SEO – „search engine optimisation”; optimisation of websites for search engines. The aim of SEO activities is to achieve the highest possible position of the website in search results.
SEM – „search engine marketing”; all promotional activities aimed at getting the website on the highest possible position among the search results. SEM includes both SEO optimisation and PPC („pay per click” or search engine ads payable per click).